Public Art Party-Planning

The United Kingdom is using public art to celebrate an important event in the life of the nation: the upcoming London 2012 Olympic Games. As part of a Cultural Olympiad which celebrates the other unique attributes of the sporting event's host country, UK Arts Councils and partners are sponsoring the "Artists Taking the Lead" project, bringing artists together with local communities to create twelve major pieces of artwork for the nine regions of England and one each in Wales, Scotland, and Northern Ireland. With a budget of $7.9 million - up to $731,000 per commission - they are "encouraging artists to use the nation as a blank canvas and showcase the UK's creativity to the world."

Even if we lack their budget, the process and goals of the UK plan are instructive to how Winston-Salem might use public art in its centennial party-planning for 2013. In the spring of 2009, UK artists are being solicited to submit 400-word proposals for ideas for an artwork. To be considered, the works must 1) be original; 2) reflect, and be inspired by, the location in which they will take shape; 3) leave a legacy for artists and communities beyond 2012; and 4) celebrate London 2012 and reflect the values and vision of the London 2012 Cultural Olympiad. One could imagine similar criteria for art here. It should reflect the neighborhood or cultural community in which it's sited - Buena Vista, Waughtown, Reynoldstown, Southside, and Mineral Springs all have a different feel than the Central Business District. The artwork should be of long-term value to the city by showcasing its appreciation for, and attracting further, quality art. And each piece of art could celebrate an aspect of Winston-Salem's story, qualities, or aspirations.

By this summer, four finalists for each of the twelve projects will be chosen in the UK and awarded $7300 to flesh out their ideas into formal proposals. Proposals will be chosen this fall for work to be finished by 2012. That's a four-year lead time from idea, to formal proposal, to selection, to installation. And the money for their work has already been pledged and is in place. In Winston-Salem we have four years until 2013. We have no monies assigned - yet. We have no public or private organization able to sponsor, or gather artist ideas and community feedback, or help with siting and red tape - yet. But if we could get just one new transcendent symbol for our city out of a process that asks artists to envision with us, we might indeed become not just a place best known for its quality product vices - both glazed and filtered - but also, without hesitation, "that City of the Arts."

Photo from London 2012 website. Thanks to SECCA's Mark Leach for the tip on public art work for London 2012.